About cookies

The PASQAL website uses cookies. Cookies enable us to personalise content and advertisements, provide social media and network functionalities and analyse site activity. We also share information about the use of our website with our social media network, advertising and analytics partners, who may combine this with other information you have provided to them or that they have collected during your use of their services.

Cookies are small text files automatically saved in your browser by a website when you visit the website. They can be used to make your user experience more efficient when browsing the web or to personalise the content and advertisements presented on the website, for example.

The purpose of using cookies on our website

We use cookies for several purposes:

• To make your user experience more relevant and efficient (for example, by remembering your password for future logins);
• To personalise the content and advertisements we present;
• To provide social networking features;
• To analyse web activity (audience).

With your consent, we also share information collected through cookies about the use of our website with our social networking, advertising and analytics partners, who may combine this information with other information that you have provided to them or that they have collected during your use of their services, by means of third-party cookies.
Some cookies are essential for the site to function correctly. For these necessary cookies, consent from the site user is not required by law. For all other types of cookies, we need your consent to use and manage them.
This site uses different types of cookies. A full list of these cookies, their purpose and how long they are stored is given below. Some cookies are placed by third-party services that appear on our pages.
To find out more about who we are, how you can contact us and how we process personal data, you can consult our External Personal Data Policy.

Necessary cookies

Necessary cookies help to make a website usable by enabling basic functionalities such as page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Name	Provider	Purpose	Expiration	Type
_gat	Google Analytics	Used to limit the request rate, reducing data collection on high-traffic sites.	1 minute	Performance
pi_opt_in	Account Engagement	Used to remember the user’s choice regarding the refusal of tracking cookies.	10 years	Functional
pardot	Account Engagement	Active only during the browsing session; records form sessions and login preferences.	Session	Session

Statistical cookies

Statistical cookies help website owners, by collecting and communicating information anonymously, to understand how visitors interact with websites.

Name	Provider	Purpose	Expiration	Type
visitor_id + domaine	Account Engagement	Uniquely identifies each visitor with a unique ID; used for tracking behavior on the site	10 years	Tracking Cookie
Ipv	Account Engagement	Allows you to track page views during a given session	30 minutes	Tracking Cookie
_ga	Google Analytics	Used to distinguish users by assigning a randomly generated number as a client identifier; included in each page request to calculate visitor, session and campaign data for the site’s analytics reports	2 years	Measure cookie
_gid	Google Analytics	Stores and updates a unique value for each page visited to distinguish users and generate statistical data about visitors’ use of the site	24 heures	Measure cookie
_ga_<container-id>	Google Analytics	Used to maintain session state	2 ans	Measure cookie
_pi	Account Engagement	Allows to distinguish users and measure the effectiveness of advertising campaigns	1 an	Measure cookie

Marketing Cookies

Marketing cookies are used to track visitors across websites. The aim is to display advertising that is relevant and interesting to the individual user and therefore more valuable to publishers and third-party advertisers.

Name	Provider	Purpose	Expiration	Type
_gcl_au	Google Ads	Used to understand user interaction with the website after viewing or clicking an ad; used to measure conversion and target ads	3 months	Advertising
_gcl_aw	Google Ads	Ad conversion tracking; used to measure the effectiveness of ads by tracking users’ actions after they click on an ad	90 days	Advertising
_gac_gb_<property-id>	Google Ads	Measures conversion and is used to link activity across devices after users click on a Google ad	90 days	Advertising